Friday, September 5, 2008

Monkey Business

Here's an experiment that involved 5 monkeys, a cage, a banana, a ladder and a water hose. Tell me what you think.

The 5 monkeys were locked in a cage, after which a banana was hung from the ceiling with, fortunately for the monkeys (or so it seemed…), a ladder placed right underneath it.

Of course, immediately, one of the monkeys raced towards the ladder, intending to climb it and grab the banana. However, as soon as he started to climb, the researcher sprayed the climbing monkey with ice-cold water. In addition, however, he would also spray the other four monkeys…

When a second monkey tried to climb the ladder, the researcher again sprayed the monkey with ice-cold water, and applied the same treatment to its four fellow inmates; likewise for the third climber and the fourth one. They all learned their lesson about how things work: they were not going to climb the ladder again – banana or no banana.

But the experiment did not stop there. In order to watch what happened, the researcher replaced one of the old monkeys with a new one. As expected, the new monkey spotted the banana, thinking “why don’t these idiots go get it?!” and started climbing the ladder. Then, however, it got interesting: the other four monkeys, familiar with the cold-water treatment, ran towards the new guy – and beat him up. The new guy, blissfully unaware of the cold-water history, got the message: no climbing up the ladder in this cage – banana or no banana.

When the researcher replaced a second old monkey with a new one, the events repeated themselves – new monkey ran towards the ladder; other monkeys beat him up; new monkey does not attempt to climb again – with one notable detail: the first new monkey, who had never received the cold-water treatment himself (and didn’t even know anything about it), with equal vigor and enthusiasm, joined in the beating of the new guy on the block.

When the researcher replaced a third monkey, the same thing happened; likewise for the fourth until, eventually, all the monkeys had been replaced and none of the ones in the cage had any experience or knowledge of the cold-water treatment.

Fianlly, a 5th new monkey was introduced into the cage. It ran toward the ladder only to get beaten up by the others. But ask yourself this: why would these all new monkeys beat each other up over the banana, when none of them ever experienced the cold water treatment? Probably like human because they learned: "that’s the way we do things around here”…

I got this story from a colleague. It reminded him – and me – of quite a few of the organizations we have seen. Over the years, all firms develop routines, habits and practices, which we call the firm’s “organizational culture”. As I am sure you know, these cultures can be remarkably different, in terms of what sort of behavior they value and what they don’t like to see, and what they punish. Always, these habits and conventions have been developed over the course of many years. Very often, nobody actually remembers why they were started in the first place... Quite possibly, the guy with the water hose has long gone.

Who do you want to be? The monkey that goes along, or the one who questions “the way we do things round here?” You may initially take a beating being an agent of change, but actually you might be doing something valuable for the organization. And there's a banana in it for you if you learn to question the status quo...